Influence of Transformational Economic Processes on Marketing Management by an International Diversified Conglomerate Enterprise
نویسندگان
چکیده
منابع مشابه
A Marketing Management Model Based on Enterprise Resource Theory
With the rapid development of the world economy, the marketing competitiveness of Chinese enterprises are facing a huge challenge. Based on the status quo, a marketing power management model based on the enterprise resource theory is introduced, the model introduced enterprise resource management theory, and building enterprise marketing evaluation index system according to the characteristics ...
متن کاملManagement processes in marketing planning
There has been concern in the literature about the adequacy of the traditional model of marketing planning, which focuses on what decisions should be made and not on how to make them. The aim of this article is a new conceptualisation that proposes key management processes about how marketing planning decisions are made in a dynamic context. The motives for this conceptualisation are to contrib...
متن کاملAn Examination of the Impact of Customer Relationship Management on Marketing Performance by Clarifying Mediating Role of Innovation and Marketing Memory
The aim of this study is to survey the effect of customer relationship management on marketing performance with regard to the mediating role of innovation and marketing memory in Insurance authority in Kerman province. Population in this research is managers and staff of Insurance corporates in Kerman province and the sample amounted to 252 that were estimated by relative random way and Cochran...
متن کاملProviding an Enterprise Architecture Framework Model for Laboratory Information Management Systems by Service Oriented Approach
Background and Aim: Laboratories are one of the most important scientific and research centers. Laboratory information management systems provide a platform for recording the information and collaborating between researchers. The main purpose of this study was suggesting an organizational architecture model of laboratory information management systems. Materials and Methods: This study was a ...
متن کاملthe influence of the neo-platonic concept of poetic imagination on wordsworth’s poetry
بر اساس نظریه افلاطون در باره شعر خلاقیت هنری مورد انتقاد قرار گرفته است. نظریه کلی در مورد شعر این بود که شعر از ظواهرتقلید میکند و نه حقیقت. چون سایه ای از حقیقت است. اما با پیدایش فلسفه نو افلاطونی، انتقاتات قبلی در مورد شعر و شاعری اصلاح شد. فلوطین در کتاب انئید، اساس خلق هنری را بر محور مُثل افلاطونی قرار داد. وی باور داشت که هنر مندان در خلق آثار هنری، تحت تاثیر مُثل افلاطونی بوده و عوالمی ...
ذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: European Journal of Sustainable Development
سال: 2019
ISSN: 2239-6101,2239-5938
DOI: 10.14207/ejsd.2019.v8n3p448